Contact Management

Meta API vv20.0
AD
Administrator

Contacts & Audience

Manage marketing contacts and verify WhatsApp explicit opt-in status.

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Meta Marketing Policy Enforcement: Only contacts with valid marketing opt-in (opt_in = true) can be selected for marketing campaigns. Contacts without opt-in will be automatically excluded during campaign pre-flight validation.
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Contact Phone (E.164) Country Opt-In Status Opt-In Source Account Status Actions
Alex Rivera +14155552671 US Opted In Website Signup Form active
Sarah Connor +14155559821 US Opted In Checkout Opt-in Checkbox active
James Bond +447700900077 UK No Opt-in Manual CSV Lead active

Add New Contact

Include country code without leading plus (e.g., 14155552671).

Leave unchecked if explicit opt-in has not been gathered.

Import Contacts from CSV

⚠️ Opt-In Compliance Requirement:
CSV must include standard columns: name, phone, country, opt_in, opt_in_source.
"Only contacts with valid marketing opt-in can be selected for marketing campaigns." Missing or false opt-in values will be imported but flagged as non-eligible for campaigns.

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